SAL-INSEAD Legal Strategy Programme


Strategy Programme






  INSEAD Asia Campus
 1 Ayer Rajah Avenue, Singapore

  Dates: 15 - 16 August 2024 (2 days)

  15 August 2024 (Thursday): 8.30am - 6.00pm
  16 August 2024 (Friday): 8.30am - 6.00pm 


The programme is organised around two main themes that legal leaders at law firms and organisations should focus on to be successful in the increasingly competitive and disrupted environment:

Formulating and Executing Strategy and Powering Strategy 



Strategic Thinking for Legal Professionals

This session works on the strategic thinking abilities of managers and reviews some of the key strategic challenges faced in the legal industry and legal profession. We will discuss several tools and frameworks to help us better understand a legal firm’s success, and how firms can develop a more effective strategy to improve their performance and attain competitive advantage in this sector. We will apply our learning to different legal firms in Singapore to help participants better understand the root causes of the strategic challenges and to help develop a more effective competitive strategy. Further, given the pivotal role of human capital in this sector, we will also discuss ways of attracting, retaining, and motivating talent. Finally, we will also discuss the issue 

Strategy Execution for Legal Professionals

Firm success depends to a large degree on strategy execution. Legal professionals in law firms or companies are sometimes asked to contribute towards the execution of a growth initiatives, but often struggle to execute them effectively. In this session, we will explore the challenges to successful strategy execution in legal companies. Participants will be introduced to a systematic process of execution and implementing strategic initiatives. We will also discuss various tools to help participants successfully implement strategy and change in organizations.  


Powering the Legal Organization's Growth Strategy

Legal companies and corporates continuously strive for growth in their existing markets and new areas of business. In this session, we will explore the fundamental trade-offs and challenges faced when pursuing growth in your business. For law firms, we will focus on growth in existing advisory markets especially related service markets, but also discuss what should guide growth in new service areas and new geographic markets. For legal counsels in companies, will discuss what should guide the growth strategy of the company, and what role legal professionals can play. We will explore growth strategies and best practices that leaders in legal firms as well as corporates can implement to pursue growth in their organization, as well as means to overcome some of the key challenges to growth.

Pursuing M&A in the Legal Industry

The Legal Industry is undergoing mergers and acquisitions, yet such mergers are notoriously difficult and failure rates are high. In this session, participants will learn when and how to engage in M&As in the legal industry. Participant will gain a strategic approach to M&A to understand how they can create value and capture in M&A, how to acquire unique legal capabilities and relationships, as well as how to expand a legal firm’s footprint profitably using acquisitions. We will learn the best practices of successful acquirers, and about pitfalls too. We will also discuss how to structure legal mergers intelligently and how to master the post-merger integration in the legal industry.


Strategic Partnerships in the Legal Industry

This session focus on strategic partnerships between firms. Participants will learn when law firms and corporates should enter partnerships with other companies to drive revenue, cross-sell services, enter new markets and gain access to new capabilities. Through a partnership simulation, participants will learn about the challenges and problems that emerge in strategic partnership and how to resolve such problems. Participants will also get exposed to best practices of successful partnerships and the learnings from failed partnerships. We will also learn how to make your firm more attractive as a partner-of-choice for others. 

 Learning Model

Case studies, lectures, classroom discussions, and small group discussions will provide participants opportunities to deliberate on the determinants of sustained success. Exposure to real-world issues will help participants work through possible approaches and solutions to the problems that leaders of professional service firms including law firms confront on a daily basis. The anticipated time commitment that participants should consider investing in pre-programme readings is expected to be approximately 5-6 hours.



15.5 Public CPD Points (TBC)
Day 1 - 8 Public CPD Points
Day 2 - 7.5 Public CPD Points

Practice Area:
Professional Skills

Training Category:

Participants who wish to obtain CPD Points must comply strictly with the Attendance Policy set out in the CPD Guidelines. For this activity, participants are reminded to sign in on arrival and sign out at the conclusion of each day of the event in the manner required by the organiser. Participants must not be absent from each day of the event for more than 15 minutes. Participants who attend Day 1 and comply strictly with the Attendance Policy on that day may obtain 8 Public CPD Points. Participants who attend Day 2 and comply strictly with the Attendance Policy on that day may obtain 7.5 Public CPD Points. Participants who do not comply with the Attendance Policy on any particular day of the event will not be able to obtain CPD Points for that day. Please refer to for more information.